In my Linkedin Pulse article here and my blog post here, I explained that the theoretical foundations or the basic systemic model of digital marketing are fairly simple! Marketers have to use multiple tools and channels to inform and educate customers as they go through the three stages of what is called the buyer journey. … Continue reading Why all Marketers must use AI in 2018
In response to my LinkedIn Pulse article “The not-so-secret sauce of great Digital Marketing” (and blog post here), a LinkedIn user wrote to me: “your article was a great read, but it’s embarrassing that I am still a bit fuzzy on the basic differences between traditional and digital marketing. Is traditional marketing dead?” First, there … Continue reading Traditional vs Digital Marketing – Yes, it can be confusing!
Once upon a time in the rural heartlands of India … the FMCG gods, P&G and Unilever, simply did not want to stock hair shampoo on the shelves of retailers. And why would they? Rural users couldn’t afford a luxury like shampoo – at around $4 a bottle it simply wouldn’t move off of the … Continue reading Design Thinking Hat for (Digital) Marketers
(image source: pixabay.com) What is (traditional) Marketing? What do marketers really do? Do they collect a bunch of leads and try and close sales within a targeted time-frame? That is Sales. Marketing – whether traditional or digital – is something more. At the heart of marketing is the concept of value proposition. It is the … Continue reading The not-so-secret sauce of Digital Marketing
The original idea for this post comes from a Millward Brown blog post by Nigel Hollis: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2017/11/29/why-is-so-much-digital-marketing-lazy I couldn’t agree more! The problem lies with the expectations gap with digital marketing. While consumers see digital as the magic wand which will grant them their wish in terms of personalized communication and value, agency clients on … Continue reading Digital Marketing is Lazy