Design Thinking Hat for (Digital) Marketers

Once upon a time in the rural heartlands of India … the FMCG gods, P&G and Unilever, simply did not want to stock hair shampoo on the shelves of retailers. And why would they? Rural users couldn’t afford a luxury like shampoo – at around $4 a bottle it simply wouldn’t move off of the … Continue reading Design Thinking Hat for (Digital) Marketers